Benetti is a globally recognised shipyard with a heritage that spans over 140 years, crafting both custom and series built motor yachts.
With a history spanning over a century, the brand carries a sense of legacy that demands both respect and relevance in the digital space. It’s website plays a crucial role in upholding this balance, positioning Benetti as a symbol of enduring craftsmanship and evolving ambition. It’s a platform that reflects timeless values through modern interaction, offering visitors a clear, confident expression of the brand’s identity.
Digital Strategy
Brand Identity
UX Design
Website
SEO
Benetti’s digital presence needed to communicate both the scale and depth of its offering – from custom superyachts to its well-defined series builds. Structuring this range in a way that felt clear, navigable, and appropriately elevated posed a significant challenge.
At the same time, the website had to honour Benetti’s heritage while speaking to a global audience with modern expectations. The design and UX needed to feel timeless but current – reflecting legacy without leaning on nostalgia.
The new site architecture was built around clarity and hierarchy – allowing users to easily distinguish between yacht categories, while maintaining a consistent brand experience across touchpoints.
Visually, the interface balances restraint with refinement. Modern design choices were paired with subtle references to heritage, resulting in a digital expression that feels both confident and enduring – aligned with the brand’s position in the market.
Benetti’s website stands out for its mastery of restraint. The main pages deliver only what’s necessary – enough to inform, enough to inspire – while leaving space for visitors to explore further at their own pace. This layered approach respects the user’s time, offering clarity up front and depth only when curiosity calls for it.
What makes this simplicity so effective is the quality of execution. Striking, high-resolution imagery is paired with refined typography and considered negative space, creating a visual rhythm that feels both confident and composed. It’s a design language that avoids excess, yet leaves a lasting impression – quietly reinforcing Benetti’s status through elegance, not volume.
Let us review your company’s website and show you the best route for growth.
