Oceanco is a leading superyacht builder specialising in the creation of custom, one-of-a-kind luxury vessels.
For a brand rooted in exclusivity, a seamless digital presence becomes an extension of the experience – inviting the right audience into a world where design, innovation, and craftsmanship converge. It’s this experience that shapes perception – transforming impressions into influence and distinction in the minds of those who matter most.
Digital Strategy
Brand Identity
UX Design
Website
Oceanco’s digital presence needed to mirror the ambition and sophistication of its superyachts. The challenge was in the UX design – presenting detailed technical content and bespoke design thinking in a way that felt fluid and intuitive.
Beyond the UX, the greater challenges were in pairing Oceanco’s brand identity with the individuality of each custom build – creating a balance between consistency and creative variation across the site.
To address these challenges, the site architecture was built on progressive disclosure – delivering information in a carefully layered flow that guides users from inspiration to technical insight. Impactful visuals draw visitors in, while deeper content – such as build details, innovation highlights, and design narratives – is revealed through intuitive navigation and interactive modules.
This thoughtful structure makes even complex information feel accessible – communicating Oceanco’s vision with clarity and impact.
Oceanco’s navigation is a strong example of purposeful UX that is subtle yet clearly considered. A notable feature includes the decision to use a ‘news’ CTA as opposed to a traditional contact CTA. It positions the brand through storytelling, allowing visitors to explore Oceanco’s latest successes before considering to reach out. This shift builds trust and intrigue, inviting potential clients to understand the brand’s values through its actions.
Another key influence on user perception is the homepage’s content hierarchy. By introducing the different categories of ‘custom’ before showcasing the fleet of previous builds, the site inspires users and reinforces a sense of possibility. The sequence is emotionally deliberate – planting the idea of what could be before presenting what has been – leaving a lasting, aspirational impression of the brand.
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